MTGA Cross State Trail Marketing and Branding Strategies

Overview

The overall purpose of this project was to develop recommendations for the branding and marketing of a cross-state trail or state trail system focusing on what has been called the Michigan Airline Trail from South Haven to Port Huron.  Currently the trail is made up of 15 different segments, each separately owned and operated by different state and local agencies.

Survey

The Project Team and Steering Committee used feedback from two online survey to develop marketing and branding strategies for the cross-state trail.

 

Click here to review the results from the first survey that was held in May, 2010.

 

Click here to review the results from the second survey that was held in September, 2010.

Stakeholder Workshop:

This workshop was held on June 4, 2010 in Jackson, Michigan.  During this workshop participants were given the opportunity to collaborate and provide input into how they envision the identification and marketing of a cross state trail.  Click here to view the workshop presentation.  Click here to view the workshop results.

Stakeholder Webinar:

The Draft Recommendations were presented to the Stakeholder Group during a Webinar on September 20, 2010.  Please click here to view the webinar presentation.

Project Information

CLIENT:

Michigan Trails and Greenway Alliance

1213 Center St

Lansing, MI 48906

CONTACT:

Nancy Krupiarz, Executive Director, 517-485-6022

 

DATES:

2010 - 2011